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World Food Championships' '13 essay to conclude in Las Vegas on Nov 10

Over 300 competitors are participating in the 2013 World Food Championships, held in association with US Foods and currently underway at the Fremont Street Experience and Fremont East District in downtown Las Vegas. The four-day event will conclude on November 10, 2013.

During the individual category competitions, competitors will have access to US Foods' communal pantry. The pantry, which includes TNT beef patties, will provide competitors with special ingredients.

“Bringing TNT beef patties to the World Food Championships' pantry will give our competitors unique and flavourful options from which they would create their championship dishes,” said Mike McCloud, chief executive officer and president, Trybe Targeting, producers of the World Food Championships.

The event follows a tournament-style format across seven iconic food categories – BBQ, chili, burger, sandwich, recipe, dessert and bacon.
In addition to the individual category competitions, the World Food Championships will feature several ticketed grazing options.

With India launch of tablet chocolate brand Galaxy, Mars expands range

Mars, one of the world’s leading chocolate manufacturers, strengthened its chocolate portfolio in India by launching Galaxy, the world’s largest tablet chocolate brand, in India. The creamy treat, whose unique selling proposition is its silky texture, will be available at an accessible price point of Rs 15.

Speaking at the launch, M V Natarajan, general manager, chocolate business, Mars International India, said, “India is one of the world’s fastest-growing chocolate markets, and the moulded chocolate segment is also among the fastest-growing.”

“India is a very important market for Mars. With this launch, we are entering an extremely dynamic segment with our business objective of growing our product range in India,” he said.

“In line with our commitment of providing quality chocolate to our consumers, the new Galaxy will offer consumers great taste at an affordable price point. This is the biggest launch for Mars India this year and we are looking forward to a great journey ahead,” Natarajan said.

Bollywood actor Arjun Rampal has been roped in to be Galaxy's brand ambassador, and shot for a commercial for the product. He said, “I believe in partnering with brands that I use and appreciate. Galaxy is a very popular, reputed international brand and definitely one of my favourites.”

“I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes. Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate. The film describes the chocolate experience that Galaxy provides. I am thrilled to be a part of one of the biggest Galaxy launch campaigns, and am looking forward to a great journey ahead,” Rampal said.

Speaking on the association, Raghav Rekhi, marketing director, Mars International India Pvt Ltd, said, “At Mars, it is our endeavour to bring the best-tasting, high-quality chocolates to our consumers.”
“With the latest Galaxy launch, we are bringing our global expertise of chocolate making to consumers in India, and adding a new member to the Mars India portfolio. The new campaign presents the Galaxy experience in a creative and differentiated manner,” he said.

“We are excited to have Arjun Rampal as the face of this launch. Galaxy is an aspirational brand and with this launch, we want to bring our consumers closer to the perfectly smooth chocolate experience that it offers. We are confident that the integrated campaign will drive more visibility for the brand,” Rekhi said.

Hearing of FSSAI chairman's appointment PIL scheduled for March 5, '14

The upcoming hearing of the public interest litigation (PIL) challenging the recruitment and appointment of the chairperson of the Food Safety and Standards Authority of India (FSSAI) is scheduled to take place on March 5, 2014.

It was filed in the Delhi High Court by Lok Jagriti, a Ghaziabad-based non-governmental organisation (NGO) on May 29, 2013. The PIL stated that K Chandramouli, FSSAI's incumbent chief, did not fulfill the eligibility criteria for the post as desired under Section 5 of the Food Safety and Standards (FSS) Act, 2006.

During the first hearing on August 14, 2013, the court had asked for a reply from the respondents. This was filed on October 30, 2013. “The respondents denied all the charges made in the PIL and said that the appointment was done as per the rules and norms prescribed in the Act,” said Govindjee, the petitioner's counsel.

He said, “The respondents added that the FSS Act is in a nascent stage, and they are taking help from Codex regulations in formulating the regulations in India, which was countered by the petitioner by saying that there were some norms in Codex, which cannot be applied in India.”

The NGO also mentioned that while searching for the chairperson of the apex food authority, many people with scientific background were available but ignored, and only a person with administrative background was chosen.

It also stated that Chandramouli also acted as CEO of the authority, which is a case of conflict of interest as a person cannot hold two positions simultaneously in the authority under the rules prescribed in FSS Act, and it is only now the regular CEO was appointed.

The petitioner also informed that the next date of hearing was too far, and they would move an application for the early hearing of the case.

It is pertinent to mention here that under Section 5 (3) of FSS Act, the chairperson would be appointed by the central government from amongst the persons of eminence in the field of food science or from amongst the persons from the administration who have been associated with the subject, and are either holding or have held a position not below the rank of secretary to the government of India.

Packaged drinking water units sealed for poor quality control

Department of Food Safety and Drug Administration begins crackdown

Following outrage expressed by the National Green Tribunal, Southern Bench, over hundreds of packaged drinking water manufacturing units functioning without obtaining consent from the Tamil Nadu Pollution Control Board TNPCB), the Department of Food Safety and Drug Administration on Friday started cracking down on offending units in the district.
Eleven units were ordered closed, with five units in Palani, one each in Oddanchatram, Natham, Reddiyarchatram, and three units in other parts of the district.
Department of Food Safety and Drug Administration Designated Officer D. Gunasekaran said that action was initiated after testing samples collected from these units. The water was of a very poor quality in 50 per cent of the units. "Many units had been selling purified water without ISI certification. Show cause notices had been served to the units well in advance and a 15- day grace period given to them to submit explanations. When no explanations were forthcoming, the units were sealed," he said.
Apart from these units, sources revealed that at least 20 water making units have been functioning at Balakrishnapuram, Thadikombu Road, Tiruchi Road, Karur Road, District Collectorate and Palani Road and Siluvathur Road in Dindigul town, without ISI certification. No action has been taken against them.
But Dr. Gunasekaran argued these companies did not sell water under any particular brand name. The water was packed in containers at night and supplied to other companies for marketing. "We cannot take action against them directly. We have brought the matter to the knowledge of the Collector (who has) to direct the revenue officials to initiate action against those units. Complaints were also given to the Collector in this connection," he added.

Dabur enters packaged milkshake segment, introduces Réal's Mango Shake

Dabur India Ltd recently forayed into the packaged fruit-based milkshake market with the launch of Real Fruit Shakes. It is currently available in a single variant, Mango Shake, and will be offered to consumers in two stock-keeping units (SKUs) – 200ml for Rs 25 and one litre for Rs 105.

“Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with Réal and were also the first to introduce 100 per cent fruit juices and fruit-vegetable juices under with Réal Activ,” said Praveen Jaipuriar, general manager, marketing (foods), Dabur India Ltd.

“We expanded the category with India’s first fruit fiber beverage – Réal Activ Fiber+ and have recently introduced the category of Superfruits juices in India with the launch of Real SupaFruits. With the growing level of health awareness in India, there has been a spurt in demand for healthy functional foods,” he added.

“With the launch of Réal Fruit Shakes, we aim to not only extend brand Réal to give our consumers more choices but also make the experience of having milk more enjoyable and nutritious for kids,” Jaipuriar said, adding that the company plans to extend the Réal Fruit Shakes range shortly with the addition of other delicious fruit and milk combinations.

“Réal Fruit Shakes is currently being test-launched in Delhi and Punjab and the initial response is encouraging. Dabur plans to launch Réal Fruit Shakes in other parts of the country soon to cater to the demand for healthy and tasty milk-based drinks for kids,” he added.

“Every kid needs complete nutrition for overall well-being. However, between taste and health, taste is often the winner and it is a daily struggle for the mother to feed him healthy food on a regular basis,” Jaipuriar said.

“Réal Fruit Shakes aims to resolve the contradiction between a mom’s and child’s needs by providing a product that is approved by moms and liked by kids, thereby making health ‘tastier’ for kids. Réal Fruit Shakes resolve the ‘taste and health’ dichotomy in the best possible way,” he added.

“Apart from being a healthy proposition for kids, it also comes in a convenient format that prevents the hassle a homemaker has to go through to prepare a mango shake at home. The product is packed in a six-layered Tetrapak packaging, which ensures a shelf life of six months. So, kids can now enjoy a mango shake throughout the year,” Jaipuriar said.

BCIC event provides peek into developments of nutra & functional foods

The Bangalore Chamber of Industry and Commerce (BCIC) organised a one-day seminar titled 'The Future of Health and Wellness – Nutraceuticals and Functional Foods under the aegis of its agro- and food processing expert committee.

Nutraceuticals and functional foods are the two sectors that help mitigate malnutrition in India. Although there is a huge potential for the growth of the sector, its developments have been nascent. A panel of experts pointed out that the country has a long way to go to encash much of its bio-agri wealth.

The topic on which B R Lokesh, chief scientist, nutraceuticals, Central Food Technological Research Institute (CFTRI), Mysore, spoke was 'Functional Foods and Nutraceuticals: The Future of Health'.

He said, “India is a sleeping giant for food processing. The country's current economic potential as producer and consumer of basic foods is around $45 billion, and the size of the retail food market is estimated to be $330 billion.”

“Nutraceuticals could complement drugs and reduce the over-dependence on medicines for treatment. There is considerable scope for value addition of agri-by products. The biodiversity and traditional knowledge dating could make India the world leader in the nutraceutical market,” said Lokesh.

Quoting a report by Ernst and Young, he pointed out that while the global market was estimated at Rs 5,148 billion, India's share was just Rs 44 billion (which accounted for a miniscule 0.9 per cent). However, he added that there was a potential for growth spanning between Rs 89 and 172 billion, driven by the sound biodiversity and traditional knowledge base.

According to Chitranjan Dar, chief executive officer, ITC Foods, packaged functional foods was valued around $25 billion in India. He said, “The country is seen as an underserved nation. It was important for the food processing industry to address taste, convenience of consumption and develop products evolved around India’s cultural milieu. Only then companies in the space of nutraceuticals and functional foods would be able to succeed.”

“The focus should be on fortification ensuring it addresses the deficiencies in cognition, common ailments ad general health. There was also need for clinical trails on human to validate the safety and efficacy of many of these products. The next five fibve years would see some genuine launches of functional foods, Maybe over a decade later, the market for both nutraceuticals and functional foods could be reckoned with,” the ITC Foods chief stated, while providing a market overview, consumer insights and future trends in the sector.

Vilas Ramrao Shirhatti, chief advisor, Nutritional Solutions Business, Tata Chemicals Limited, said, “Breakthrough technologies, new process technologies and new ingredients were seen to have provide a platform for development of sports nutrition, prebiotics, symbiotics, dietary fibres and fructo-oligosaccharides that could be functional food ingredients. These could target aging, improve womens’s and eye health and reduce cholesterol.”

“In an era of the emergence of gluten allergy, there was need to look at alternate foods. For instance, the pseudo-cereals are known to be better sources of starch, high protein, fibre and minerals and sans gluten. With millets extensively cultivated in India, it needed to capitalise the business opportunity,” said Shirhatti.

Other speakers included Joe Lewis, food consultant (who spoke about 'Food Claims: Consumer Messaging'), and K C Raghu, managing director, Pristine Organics (spoke about 'Functionality of Organically-grown Traditional Foods and Associated Regulatory Aspects').

There was a panel discussion with the experts chaired by G K Vasanth Kumar, additional secretary, agricultural department, government of Karnataka.

FAO's da Silva discusses cash transfer scheme to combat hunger in Togo

During a recent visit to Togo, José Graziano da Silva, director general, Food and Agricultural Organisation (FAO), congratulated the nation's president Faure Essozimna Gnassingbé and agriculture, livestock and fisheries minister Ouro-Koura Agadazi for the progress made by it in the war against hunger. They also discussed a cash transfer scheme to combat hunger. It would be launched in January 2014.

He praised Togo for being one of the eleven African countries that have already achieved the Millennium Development Goal of halving the population of hungry people between 1990 and 2015 three years before the target deadline, and encouraged it to work towards the goal set by the World Food Summit (WFS) in 1996 – to reduce by half the absolute number of undernourished people by 2015.

Da Silva also suggested that Togo should join Ethiopia, Malawi, Mozambique, Niger and Senegal in the Purchase from Africans for Africa Programme (PAA Africa), which sources food for school feeding programmes from local family farmers. The initiative – inspired by the success of a food purchase programme in Brazil – is jointly managed by FAO and the World Food Programme in close cooperation with Brazil and the UK.

Regional Agency

FAO's director general also visited the recently-launched Regional Agency for Agriculture and Food of the Economic Community of West African States (ECOWAS), and met its executive director, Ousseini Salifou. The objective of the agency is to implement regional investment plans for agriculture, forestry and livestock, and has its headquarters in Lome, the Togolese capital.

Da Silva backed the creation of an ECOWAS regional food reserve that would permit West Africa to respond to food crises, particularly in the Sahel. FAO is collaborating with ECOWAS on the Hunger-free Initiative for West Africa, co-funded by the German government, and on a Spanish-funded project to support the implementation of the Comprehensive African Agriculture Development Programme (CAADP) in the region.

Among other initiatives, FAO is working on a project to strengthen the role of producer organisations in the commercial processing of agricultural products in the country, where agriculture accounts for around 52 per cent of employment nationwide. Da Silva met representatives from the private sector, civil society and farmer organisations in Togo, the last port of call on his visit to West Africa (after Mauritania, Senegal and Benin).

Plates loaded with pesticides

BANGALORE: Probably it's time to take a closer look at what's on your platter. Cypermethrin, heptachlor, quinalphos, aldrin, chlorodane, dichlorvas, cypermethrin — these banned pesticides could well be a part of your regular diet. Okras, leafy green cabbages and other vegetables, bananas or oranges and apples that you so relish may be overloaded with some of these harmful pesticides.

A study by the Food Safety and Standards Authority of India under the Union agriculture ministry threw up some unpalatable facts. Common food items contain banned pesticides in quantities a thousand times more than the permissible limits. The findings are based on random samples collected from across the country.

From the vegetable basket, brinjal tops the chart with the level of banned pesticide at 860% above legal limits, followed by cauliflower and cabbage. Wheat and rice too had these dangerous chemicals. While the level of aldrin in wheat is 21,890 times more than the permissible level, that of chlorfenvinfos in rice was measured at 1,324% above the allowed limit.

Word of caution:

According to health experts, if consumed for a prolonged period, these pesticides can prove fatal. "Pesticides are neurotoxins and can affect vital organs like the kidney and liver as well as the endocrine system. Some can cause food poisoning or allergic reactions. They're even more dangerous for pregnant women, passing through the placenta and causing genetic alterations," warns Hema Aravind, chief dietician, MS Ramaiah Memorial Hospital.

An apple a day needn't always keep the doctor away. According to the survey, both apples and oranges were found to have banned pesticide level of 140% above permissible limits. "The fruit are waxed with chemicals and pesticides to give them a longer life. Vegetables like cabbage and cauliflower, which are supposed to be very important for women's health, are dipped in two to three levels of pesticides to keep them fresh. Farming techniques like crop rotation have become a thing of the past," said Hema Sarat, nutrition and wellness adviser.

The solution lies in cleaning them thoroughly and buying from small vendors rather than supermarkets. "Small vendors grow vegetables and fruit on a small scale and not well-versed with the use of chemicals. Smaller the vegetable is in size, more organic it is," said Farhana Afroz, chief nutritionist, HCG Hospital.

"Kitchen gardening is the best solution to keep pesticides at bay. Vegetables can be grown easily in pots, even if you live in an apartment," she added.

TIMES VIEW

Though the survey findings ring alarm bells, it's practically impossible to do away with fruit and vegetables. Therefore, the next best option would be to exercise as much caution as possible. Simple things like washing them adequately before cooking could remove a lot of the chemical coating, if not all. Kitchen gardening is another option to explore. Also, customers must be wary of getting carried away by glossy packaging. Those spotless apples and oranges may not be as healthy as they appear. For all you know, the rough and rugged ones on the roadside could be a better bet. Regulating authorities should have checks in place to track such gross violation of permissible limits and take necessary action.


Test to detect detergents in milk

New rapid detection test developed to check for presence of detergents in milk

It seems a large proportion of the milk sold in India is adulterated. The milk that you drink could be contaminated with anything from non-fat solids and skimmed milk powder to detergents. But a solution is in the works to reduce the likelihood of the consumer receiving adulterated milk.
The reality
In 2011, the Food Safety and Standards Authority of India (FSSAI) conducted a study, the National Survey on Milk Adulteration 2011, in which it analysed a total of 1,791 samples collected at random from across the country. Slightly over 68% of the samples collected and analysed were found to be contaminated. All samples from Bihar, Chhattisgarh, Daman and Dui, Jharkhand, Orissa and West Bengal were found to have contaminations, while Goa and Puducherry were the only two places from which 100% of the samples collected turned out to be pure.
The new test
The National Dairy Research Institute (NDRI) has developed a new method of testing milk, said to take less than two minutes, which can detect the presence of as little as 20mg of detergent in 100ml of pure milk.
Dr A K Srivastava, Director of the NDRI tells us that the test – the only kind available for rapid detection of detergent in milk – is colour-based and that the results are quick. Talking about how the test works, he says, ‘If the lower layer turns blue it means detergent is present. However, if the lower layer remains pink the test shows that the sample is pure.’
Dr Rajan Sharma of the NDRI’s Dairy Chemistry Division, and one of the inventors of the new test, says, ‘The method does not require the use of any instrument and takes about 400 microlitres of milk per test. It is sensitive enough to detect even 2 litres of synthetic milk added to 100 litres of milk.’
Dr Srivastava says that the technology behind the test has been acquired by Mother Dairy, who is set to introduce the test to the market in the form of a kit. Dr Rajan tells us that, once dairies start using this test, consumers can begin to expect a higher standard of milk.

The regulatory agency refused entry to several imported packaged food products citing labelling requirements that came into force in 2011

The Food Safety and Standards Authority of India (FSSAI) has put its foot down and said “labeling requirements will not be relaxed” for any packaged food supplier as these are very “sensitive” products. It also maintained that the law mandates printed or inseparable labeling on such products.
“The law of the land is valid for everyone - for domestic suppliers as well as importers – and all are expected to follow it. A regulator’s duty is to implement the law and not violate it…Food is so sensitive and there is no question of relaxing the labeling requirements for pre-packaged food products,” FSSAI Chief Executive Officer Dillip Kumar Samantaray told Business Standard.
The food regulator’s comments comes in the wake of several containers of packaged food products carrying imported chocolates, crispies, gourmet cheese, olive oil, biscuits, noodles, pasta, jams, honey, oats and sauces etc being blocked at various ports and airports across the country in the absence of a clearance from FSSAI. The regulatory agency, which supervises import of food items to ensure quality, refused permission to these products citing labelling requirements as per the Food Safety and Standards Act of 2006 that came into force in 2011.
According to Samantaray, these products were refused permission during visual inspection conducted to primarily check the labeling requirements etc. He said most of these products were carrying stickers with various information, whereas stickers are allowed to differentiate between vegetarian and non-vegetarian products, and to specify the name and address of the importer. “The law of the land requires all other information to be printed on the pack,” Samantaray insisted.
He said that food is a sensitive commodity and especially products like jams and chocolates are mostly consumed by children and therefore quality and specifications cannot be compromised by any means. “Law should be equal for everyone. Even if domestic manufacturers export products to other countries, they are required to abide by the law of that country. Then why should India not ensure health of its citizens,” Samantaray said.
When asked why the sudden stringency of regulations while these products with such stickers have been available in Indian markets for a long time, the regulator said, “India before 1947 was colonial, so should we continue to be like that even now”. He also clarified that products have been barred from entry earlier in the past two years as well, since the Authority has come into power in 2010-11.
However, Oct-December being the festival season, the blocking of consignments may have impacted the business more than usual. Government sources indicate that packaged foods worth over Rs 750-1,000 crore were stuck at various ports and airports across the country.
Importers, irked by the lacklustre Diwali sales, say that if the issue is not sorted out soon, it could impact business during Christmas and New Year too. Almost 50-55 per cent of packaged food imports in India happen during the festive season, since it is utilised mainly for gifting purposes besides consumption.
Amit Lohani, convenor, Forum of Indian Food Importers, says FIFI has already made numerous representations to FSSAI in a bid to resolve the issue. "On October 31, FSSAI came out with a notification agreeing to one of our demands, which is to allow the food safety logo on a sticker. This is with immediate effect," Lohani, who imports Danish cookies, meats, beer and coffee among other products, said.
Samantray confirmed that FSSAI has received representations from various companies as well as industry bodies and has also responded to them explaining its stand.
Sources pointed out that some countries backing the importers have also approached the Ministry of External Affairs and Ministry of Health.
Says Saloni Nangia, president, Technopak Advisors; "The FSSAI's move to enforce labeling standards is a step in the right direction. India for long has been a dumping ground for products that are well past their sell-by-date. At least now there will be some accountability. Product quality is compromised with the use of stickers. FSSAI is attempting to stop that."

Food poisoning in Thalassery: over 100 taken ill

Over 100 students of an educational institution at Thalassery and some staff members were taken to hospital on Wednesday after they complained of symptoms of food poisoning.
The students of the Nettur Technical Training Foundation Institute were brought to the government hospital at Thalassery on Wednesday morning after they complained of bowel uneasiness.
The illness was apparently caused by food poisoning. All those who took ill and were brought to the hospital had eaten biriyani cooked on the institute campus on November 5 in connection with a sports meet of the institute.
When contacted, District Medical Officer K.J. Reena said that none of the food poisoning cases reported at the hospital was serious.
She said that only 10 students were admitted at the hospital for observation. Others were treated as out-patients.
NTTF institute authorities said that biriyani had been made on the campus by an outside cook on the occasion of the sports event.
1500 took the food
Nearly 1,500 people, mostly students, had taken the non-vegetarian food. They said that food inspectors visited the campus in the morning to examine the vessels used for preparing the food.