Mars, one of the world’s leading chocolate
manufacturers, strengthened its chocolate portfolio in India by
launching Galaxy, the world’s largest tablet chocolate brand, in India.
The creamy treat, whose unique selling proposition is its silky texture,
will be available at an accessible price point of Rs 15.
Speaking at the launch, M V Natarajan, general manager, chocolate business, Mars International India, said, “India is one of the world’s fastest-growing chocolate markets, and the moulded chocolate segment is also among the fastest-growing.”
“India is a very important market for Mars. With this launch, we are entering an extremely dynamic segment with our business objective of growing our product range in India,” he said.
“In line with our commitment of providing quality chocolate to our consumers, the new Galaxy will offer consumers great taste at an affordable price point. This is the biggest launch for Mars India this year and we are looking forward to a great journey ahead,” Natarajan said.
Bollywood actor Arjun Rampal has been roped in to be Galaxy's brand ambassador, and shot for a commercial for the product. He said, “I believe in partnering with brands that I use and appreciate. Galaxy is a very popular, reputed international brand and definitely one of my favourites.”
“I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes. Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate. The film describes the chocolate experience that Galaxy provides. I am thrilled to be a part of one of the biggest Galaxy launch campaigns, and am looking forward to a great journey ahead,” Rampal said.
Speaking on the association, Raghav Rekhi, marketing director, Mars International India Pvt Ltd, said, “At Mars, it is our endeavour to bring the best-tasting, high-quality chocolates to our consumers.”
“With the latest Galaxy launch, we are bringing our global expertise of chocolate making to consumers in India, and adding a new member to the Mars India portfolio. The new campaign presents the Galaxy experience in a creative and differentiated manner,” he said.
“We are excited to have Arjun Rampal as the face of this launch. Galaxy is an aspirational brand and with this launch, we want to bring our consumers closer to the perfectly smooth chocolate experience that it offers. We are confident that the integrated campaign will drive more visibility for the brand,” Rekhi said.
Speaking at the launch, M V Natarajan, general manager, chocolate business, Mars International India, said, “India is one of the world’s fastest-growing chocolate markets, and the moulded chocolate segment is also among the fastest-growing.”
“India is a very important market for Mars. With this launch, we are entering an extremely dynamic segment with our business objective of growing our product range in India,” he said.
“In line with our commitment of providing quality chocolate to our consumers, the new Galaxy will offer consumers great taste at an affordable price point. This is the biggest launch for Mars India this year and we are looking forward to a great journey ahead,” Natarajan said.
Bollywood actor Arjun Rampal has been roped in to be Galaxy's brand ambassador, and shot for a commercial for the product. He said, “I believe in partnering with brands that I use and appreciate. Galaxy is a very popular, reputed international brand and definitely one of my favourites.”
“I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes. Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate. The film describes the chocolate experience that Galaxy provides. I am thrilled to be a part of one of the biggest Galaxy launch campaigns, and am looking forward to a great journey ahead,” Rampal said.
Speaking on the association, Raghav Rekhi, marketing director, Mars International India Pvt Ltd, said, “At Mars, it is our endeavour to bring the best-tasting, high-quality chocolates to our consumers.”
“With the latest Galaxy launch, we are bringing our global expertise of chocolate making to consumers in India, and adding a new member to the Mars India portfolio. The new campaign presents the Galaxy experience in a creative and differentiated manner,” he said.
“We are excited to have Arjun Rampal as the face of this launch. Galaxy is an aspirational brand and with this launch, we want to bring our consumers closer to the perfectly smooth chocolate experience that it offers. We are confident that the integrated campaign will drive more visibility for the brand,” Rekhi said.
No comments:
Post a Comment