Neo Milk
Products launched Neo Paneer in the National Capital Region (NCR)
market. Paneer is the second-largest category in terms of volumes in the
dairy segment, and with its launch, the company aims to uphold the home
taste factor.
Dinkar Suri, president and director, Neo Milk Products Pvt Ltd, also stated that by the end of the year, the company plans to expand its reach to cover more than 5,000 outlets in the Delhi/NCR belt.
“Earlier, paneer was either prepared at home or was available at local dairies, and was distributed locally. This market was ruled by the unorganised segment,” he said.
“But with the exposure to the global market, growing incomes and a shift in consumer preference to branded products, we launched Neo Paneer, which is rich in calcium and protein and has a shelf life of ten days,” Suri added.
The company stated that Neo Paneer, which is made from pure milk solids, is pure and contains no powder or preservatives. The product comes in 200g pack priced at Rs 55.
It is available at modern trade outlets like Big Bazaar, Reliance, Sabka Bazaar and Spencer's, as well traditional kirana outlets.
Dinkar Suri, president and director, Neo Milk Products Pvt Ltd, also stated that by the end of the year, the company plans to expand its reach to cover more than 5,000 outlets in the Delhi/NCR belt.
“Earlier, paneer was either prepared at home or was available at local dairies, and was distributed locally. This market was ruled by the unorganised segment,” he said.
“But with the exposure to the global market, growing incomes and a shift in consumer preference to branded products, we launched Neo Paneer, which is rich in calcium and protein and has a shelf life of ten days,” Suri added.
The company stated that Neo Paneer, which is made from pure milk solids, is pure and contains no powder or preservatives. The product comes in 200g pack priced at Rs 55.
It is available at modern trade outlets like Big Bazaar, Reliance, Sabka Bazaar and Spencer's, as well traditional kirana outlets.
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