Pune-based Greenways Food and Beverages Pvt Ltd (a part of the
four-decade old Pushpam Group) and alcohol retail chain Living Liquidz,
announced a strategic distribution agreement in India.
Under the terms of the agreement, Living Liquidz will serve as a distributor of Longue Myx through its chain of retail stores spread across the country.
Greenways and Living Liquidz intend to accelerate the delivery of innovative products and services to the beverage industry. Together, they will look to deliver good quality products with different tastes to the consumers.
Vinod Gaikwad, general manager, sales and marketing, Greenways Food and Beverages Pvt Ltd said, “Innovation is one of our primary strengths. Lounge Myx is a product like no other in the market and has been received far and wide with aplomb.”
“Our association with Living Liquidz now places Lounge Myx in one of the largest alcoholic and non-alcoholic beverage chains in India. With this, it will be much more easy and fun to mix drinks, and add a new flavour to life by using Lounge Myx,” he added.
Chaturbhuj, business development manager, Greenways Food & Beverages Pvt Ltd, said, “We are excited to associate with Living Liquidz, one of the premium wine and liquor retail chains of Mumbai. This association will definitely help us to increase our reach to the target customers.”
“We will be conducting extensive branding, sampling and other promotional activities at all the outlets of Living Liquidz, in order to increase the awareness and induce trials for our brand Lounge Myx,” he added.
Moksh Sani, managing director and owner, Living Liquidz, said, “In the current economic condition, we have observed that people are looking at innovative ways of having a good time.”
“Additionally, people have also realised the value of good service. Our core focus right now is to offer new and innovative products. Our association with Lounge Myx will attempt to do just the same,” he added.
Under the terms of the agreement, Living Liquidz will serve as a distributor of Longue Myx through its chain of retail stores spread across the country.
Greenways and Living Liquidz intend to accelerate the delivery of innovative products and services to the beverage industry. Together, they will look to deliver good quality products with different tastes to the consumers.
Vinod Gaikwad, general manager, sales and marketing, Greenways Food and Beverages Pvt Ltd said, “Innovation is one of our primary strengths. Lounge Myx is a product like no other in the market and has been received far and wide with aplomb.”
“Our association with Living Liquidz now places Lounge Myx in one of the largest alcoholic and non-alcoholic beverage chains in India. With this, it will be much more easy and fun to mix drinks, and add a new flavour to life by using Lounge Myx,” he added.
Chaturbhuj, business development manager, Greenways Food & Beverages Pvt Ltd, said, “We are excited to associate with Living Liquidz, one of the premium wine and liquor retail chains of Mumbai. This association will definitely help us to increase our reach to the target customers.”
“We will be conducting extensive branding, sampling and other promotional activities at all the outlets of Living Liquidz, in order to increase the awareness and induce trials for our brand Lounge Myx,” he added.
Moksh Sani, managing director and owner, Living Liquidz, said, “In the current economic condition, we have observed that people are looking at innovative ways of having a good time.”
“Additionally, people have also realised the value of good service. Our core focus right now is to offer new and innovative products. Our association with Lounge Myx will attempt to do just the same,” he added.
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