Manpasand Beverages, one of India’s leading fruit
juice companies, has drawn up aggressive expansion plans to increase its
production facilities and significantly increase its distribution reach
across the country, especially in rural and semi-rural regions.
The company, established about a decade ago by first-generation entrepreneur Dhirendra Singh, plans to invest over Rs 100 crore over the next one year even as it continues on its fast-paced growth to take its sales to Rs 1,000 crore in the next three years.
Singh, who serves as Manpasand's chairman and managing director, said, “We expect strong growth in the future, as there is a huge opportunity in the packaged beverage market.”
“This is being fuelled by a rise in disposable income, changing lifestyles and a burgeoning younger middle class. We are expanding our manufacturing facilities as demand for our products far outstrips our existing capacities,” he added.
“Manpasand is also further expanding its distribution network across India. The beverages industry is expected to see 35-40 per cent growth in foreseeable future. Over the next five years, we expect the fruit drink industry's size to double to between Rs 12,000 crore and Rs 15,000 crore,” Singh added.
Besides its flagship brand Mango Sip (which has become the fourth-largest mango drink brand in the country), the company has a basket of 25 product variants, and a strong presence in the Tier-2, semi-rural and rural markets in India.
Manpasand’s products are present in over 20 states through 200,000-plus retailers, 2,000-plus distributors and 200-plus super stockists. Its manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and Dehradun in Uttaranchal.
The company, established about a decade ago by first-generation entrepreneur Dhirendra Singh, plans to invest over Rs 100 crore over the next one year even as it continues on its fast-paced growth to take its sales to Rs 1,000 crore in the next three years.
Singh, who serves as Manpasand's chairman and managing director, said, “We expect strong growth in the future, as there is a huge opportunity in the packaged beverage market.”
“This is being fuelled by a rise in disposable income, changing lifestyles and a burgeoning younger middle class. We are expanding our manufacturing facilities as demand for our products far outstrips our existing capacities,” he added.
“Manpasand is also further expanding its distribution network across India. The beverages industry is expected to see 35-40 per cent growth in foreseeable future. Over the next five years, we expect the fruit drink industry's size to double to between Rs 12,000 crore and Rs 15,000 crore,” Singh added.
Besides its flagship brand Mango Sip (which has become the fourth-largest mango drink brand in the country), the company has a basket of 25 product variants, and a strong presence in the Tier-2, semi-rural and rural markets in India.
Manpasand’s products are present in over 20 states through 200,000-plus retailers, 2,000-plus distributors and 200-plus super stockists. Its manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and Dehradun in Uttaranchal.
No comments:
Post a Comment