The
Indian Grape Processing Board (IGPB) has planned to increase the
presence of Indian wine brands in the markets of the Asia-Pacific
region, including Hong Kong and Singapore, as part of its strategy to
increase the export of the beverage from the country in these markets.
Indian wineries will participate in a trade fair in Hong Kong in November 2013. It would be organised by the Hong Kong Trade Development Council (HKTDC). IGPB would also be organising a business conference in Singapore, with the support of the Indian embassy in Singapore and the Agricultural and Processed Foods Export Development Authority (APEDA).
“Wine is produced in Australia and several countries in Africa, South Africa and Europe. However, India is the only major wine-producing nation in Asia,” said Jagdish Holkar, chairman, IGPB in Nashik recently.
“We would initially target tapping into such markets as Hong Kong, Singapore and Thailand, which are the major hubs covering the region, which also comprises nations like Cambodia, Indonesia, Malaysia, Myanmar and Vietnam,” he added.
“We recently organised a wine and food tasting event at the India House in Bangkok, the official residence of the Indian ambassador to Thailand, to promote wine from India in that country,” Holkar said.
“Around 150 wine importers, food and beverage managers of various establishments and hospitality professionals participated in it. We also held business meetings with some wine importers and hotel managers in Thailand. We are expecting good business from that country in the coming months,” he added.
At present, wine production in the country stands at around 12 million litre a year, with a market size of about Rs 480 crore. Exports from India stands at around 12 lakh litre, valued at Rs 50 crore. Of the total wine sales in the country, the hospitality industry accounts for about 65 per cent of the consumption, while the remainder is accounted for by retail wine shops.
Of the 93 wineries in India, 75 are located in Maharashtra. Of these, as many as 36 are in Nashik. There are 12 in Pune, 13 in Sangli, five in Solapur, four in Osmanabad, three in Buldhana and one each in Latur and Ahmednagar. Maharashtra accounts for almost 91 per cent of the total wine produced in India, and Nashik contributes to 80 per cent of the production from Maharashtra.
Indian wineries will participate in a trade fair in Hong Kong in November 2013. It would be organised by the Hong Kong Trade Development Council (HKTDC). IGPB would also be organising a business conference in Singapore, with the support of the Indian embassy in Singapore and the Agricultural and Processed Foods Export Development Authority (APEDA).
“Wine is produced in Australia and several countries in Africa, South Africa and Europe. However, India is the only major wine-producing nation in Asia,” said Jagdish Holkar, chairman, IGPB in Nashik recently.
“We would initially target tapping into such markets as Hong Kong, Singapore and Thailand, which are the major hubs covering the region, which also comprises nations like Cambodia, Indonesia, Malaysia, Myanmar and Vietnam,” he added.
“We recently organised a wine and food tasting event at the India House in Bangkok, the official residence of the Indian ambassador to Thailand, to promote wine from India in that country,” Holkar said.
“Around 150 wine importers, food and beverage managers of various establishments and hospitality professionals participated in it. We also held business meetings with some wine importers and hotel managers in Thailand. We are expecting good business from that country in the coming months,” he added.
At present, wine production in the country stands at around 12 million litre a year, with a market size of about Rs 480 crore. Exports from India stands at around 12 lakh litre, valued at Rs 50 crore. Of the total wine sales in the country, the hospitality industry accounts for about 65 per cent of the consumption, while the remainder is accounted for by retail wine shops.
Of the 93 wineries in India, 75 are located in Maharashtra. Of these, as many as 36 are in Nashik. There are 12 in Pune, 13 in Sangli, five in Solapur, four in Osmanabad, three in Buldhana and one each in Latur and Ahmednagar. Maharashtra accounts for almost 91 per cent of the total wine produced in India, and Nashik contributes to 80 per cent of the production from Maharashtra.
No comments:
Post a Comment