Creambell, one of India’s fastest growing ice cream
brands, has launched the country's first-ever range of ice cream
smoothies, which offers consumers the taste and texture of real fruit
smoothies.
The smoothies will be available at all retail outlets and on push-carts in two flavours – mango and strawberry – in 400ml triangular tubs which are priced at Rs 90 and easy to grip.
Speaking on the occasion, Nitin Arora, chief executive officer, Creambell Ice Creams, said, “At Creambell, consumer delight is our driving force.”
“With each new product, we strive to offer our consumers something unique. Smoothies have always had a yoghurt base,” he added.
“But with our new products, we have given it an ice cream base and added real fruit pulp,” Arora added.
The smoothies will be available at all retail outlets and on push-carts in two flavours – mango and strawberry – in 400ml triangular tubs which are priced at Rs 90 and easy to grip.
Speaking on the occasion, Nitin Arora, chief executive officer, Creambell Ice Creams, said, “At Creambell, consumer delight is our driving force.”
“With each new product, we strive to offer our consumers something unique. Smoothies have always had a yoghurt base,” he added.
“But with our new products, we have given it an ice cream base and added real fruit pulp,” Arora added.
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