Perfetti
Van Melle India (PVMI), one of the country's leading confectionery
brands, launched Colour
Your Tongue, an addition to its chewing
gum brand Center Fruit. The product’s unique selling proposition
(USP) is that it turns the tongue blue when chewed. The product comes
in a mono pack and is priced at Re 1.
Commenting
on the launch, Mandar Keskar, category head, gums, PVMI, said, “We,
at Perfetti, believe in doing something distinctive with every new
launch. Center Fruit Colour Your Tongue is meant for all those with a
taste for fun. It is not only a completely new flavour offering, but
also turns the tongue blue when chewed. It is a sureshot delight,
especially for our younger consumers.”
“Colour
Your Tongue is a very interesting product. We wanted to demonstrate
the fact that it turns your tongue blue in an equally interesting
way,” said Anurag Agnihotri, group creative director, Ogilvy and
Mather, Mumbai, which has made the television commercial for the
product.
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