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Indian Beverage Association sore on excise duty hike on aerated drinks

The Indian Beverage Association (IBA) was taken aback at the Centre’s 2014-15 Budget move to hike the excise duty on aerated drinks with added sugar by five per cent.

In a statement issued after the Budget was announced, IBA’s spokesperson said, “We are extremely shocked by the retrograde budget proposal of a five per cent hike in excise duty on aerated drinks with added sugar.”

“The soft drinks industry is already one of the highest-taxed categories in the country. The combined impact of Central value-added tax (CENVAT) and state VAT rates reaches 34 per cent in eight states in the country,” he added.

“Coming on top of the current 12 per cent rate, the additional five per cent duty increase would be tantamount to a 40 per cent increase in the central excise duty which would hit the industry hard, and cause a major slowdown at a time when demand growth for the industry has been sluggish,” the spokesperson stated.

“The carbonated soft drinks industry is a key segment of the food processing sector in India. It is a significant user of agri products and, with its high labour intensity, contributes significantly to agricultural growth and employment,” he pointed out.

“With a ratio of direct to indirect employment of 1:4, similar to that of the software industry, the industry’s developmental impact is not adequately appreciated,” the spokesperson added.

“Currently, the industry employs over 3,00,000 people, and if there is a conducive environment for growth the industry has the potential to grow at double-digit rates, and can contribute more than a million additional jobs over the next decade.,” he pointed out.

It must also be understood that in a country where options of safe, convenient and hygienic beverages are rather limited, carbonated soft drinks play a very important role in meeting the hydration needs of people.

With this hike in excise duty, the industry will have no option but to increase the price of its products. An increase in price will also fuel the growth of beverage options from the spurious and unorganised sector which, on the one hand, poses significant risk to public health, and on the other, will take away tax revenue from the government.

IBA, in its statement, has urged the government to reverse this hike, as it will retard the progress of an industry which could have a significant positive impact on India’s development, particularly in the changed governance scenario in the country.

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