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Processing, fortification drive market

Flavours, starch and additives occupy the top slots in the food ingredients landscape today.

This mega emerging trend is driven by the range of infant foods, wellness products and nutritional supplements being developed not just by global majors but Indian companies as well that are hitting the shelves.

According to the University of Agricultural Sciences (UAS), important food ingredients are colours, flavours, sweeteners, antioxidants and antimicrobials, emulsifier and stabilisers. These are followed by a range of special ingredients like probiotics, prebiotics and bio-enzymes. The market is also throwing up opportunities for bulk ingredients like dairy, oils, fats, sugars, basic proteins, emulsifiers, acidulants, phytochemicals, sweeteners, flavours, colours, enzymes, meat seasonings, bakery mixes, fruit preps, vitamin/mineral pre-mixes and so on.

Food processing industry
The use of flavours, colours and additives are indispensable for the development of food and beverage products, according to KC Raghu, MD, Pristine Organics Pvt. Ltd. India is the ingredients bowl of the future. The segment is driven by the growing food processing industry, according to an official from UAS, Bengaluru.

The leading companies in the space include Griifith Labs, Pristine Organics, Cargill Flavours, AB Mauri, Sonarome, ITC Colours, and Phytotec Extracts. Among the big global names are Kerry Group, ADM and DHM.

Specialty ingredients applications are gaining ground in a health-conscious society. These include soya proteins - soya protein concentrates, soya protein hydrolysates and soya protein isolates (excluding soya meal), milk proteins - whey protein concentrates, whey protein isolates, whey protein hydrolysates and wheat gluten.

Food ingredients like cereals, millet, sorghum, and corn among other products are here to combat malnutrition. The need of the hour is to fortify foods with various nutrients like vitamins and minerals. There is also a need to devise an effective legislation and a mechanism to enforce the same.

Millets
Several efforts made to increase the consumption of millets are on the rise. A greater sense of effort is put in to development of value addition of finger millet or small millets. Millets are foxtail millet, sorghum, spiked millet, kodo millet, little millet, proso millet and barnyard millet. Millets are known to be low in dietary bulk, high in nutrient density and known for good profile of amino acids, according to officials from the department of food and nutrition department, division of home science, University of Agricultural Sciences, Bengaluru.

The biggest advantage of millets is that they can produce multiple security like food, nutrition, fodder, fibre, health, livelihood and ecology, according to Millet Network of India – Deccan Development Society-FIAN India.

In terms of nutrition, millets are far more valuable than rice and wheat. Finger millet has 30 times more calcium compared to rice. Foxtail and little millet are also higher in nutrition compared to rice. They also contain high quantity of beta carotene.

Fortification
In the case of Britannia, Nestle and ITC, fortification has become a key element of the companies’ overall marketing strategy. Therefore there is a growing recognition to infuse micro-nutrients to processed foods, dairy, salt (fortified with iodine) and beverage sector. These companies are also highlighting fortification as one of the most practical ways to combat malnutrition. Several foods consumed can be fortified with macro-nutrients and iron, vitamin A and iodine.

Meanwhile, the food processing sector too should look at fortification programmes adding specific nutrients like vitamin A and B, folic acid and zinc to staples like wheat flour, condiments and cooking oil.

Globally, the agro processing sector has food fortification efforts where vitamin A and D 3 and milk fortification with vitamin A and vitamin D have added these to provide more nutrition.

Under the National Agriculture Innovation Scheme, there are many programmes, which focus on the development of millets and maize.

Nutrition fortification is a key element in the overall strategy of many food companies. This is where Britannia Industries is focussing on products fortified with essential micro-nutrients. It has ActiMind, a milk-based drink with seven nutrients. It has also launched TigerZor, a chocolate beverage with five micro-nutrients.

The high anaemic conditions in Indian population have led to fortified food product development. Nutrients like iron and vitamins are present in spinach, beetroot, carrot, apple, guava and others.

Organic foods
In some cases, organic foods are the answer to prevent nutritional deficiency. These foods are produced in a way that limits the use of synthetic materials during cultivation. Proponents of organic food say that it has more vitamins and nutrients and tastes better.

The concept of fortified foods like addition of vitamin and minerals, enriched foods, which are non- refined products and dietary antioxidants are used in supplements to prevent diseases like cancer, and cardiovascular ailments and altitude sickness.

In Bengaluru, St John's Medical College Hospital has been recommending use of aquatic ferns such as Azolla, Lemna Minor and Salvina to increase immunity among the people to combat many of the diseases. Addition of ferns in daily dietary habits can keep malnutrition at bay and boost immunity levels. Several non-governmental organisations (NGOs) and medical experts are already recommending use of Azolla to their patients. Ayurveda doctors dry and powder the ferns and use it as immunity boosters for failing health conditions. Globally, aquatic ferns are used extensively in food preparations and recognised for high nutrition.

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