Dancing
Turkeys, a brand of turkey and turkey meat products, recently forayed
into the Indian market by launching a varied palette of turkey products
meat lovers. Turkey meat is one of the largest consumed nutritious meats
in United States, the European Union (EU) and the Europe, the
Middle-East and Africa (EMEA) regions.
However, due to various reasons like size, taste, availability and demand, this meat did not really gain traction in the Indian market. With the festive season approaching, Dancing Turkeys will roll out an array of products. It is among the first brands to introduce turkey products in the Indian and South Asian markets.
Dan Turk Farms and Services Pvt Ltd (DTFS), which owns the Dancing Turkeys brand, is a leading farmstead focussed completely on providing nutritional food to the Indian masses. While the brand is currently focussing on turkey meat, DTFS soon plans to enter into other new categories that India has not seen before.
This makes the company an innovation hub in the food processing space and an enabler to expand the food consumption basket, which is skewed towards health foods. Sharing his vision on transforming the brand into a food processing powerhouse, Sameer Mathur, managing director and chief executive officer, Dancing Turkeys, said, “With a distinct change in the lifestyles of Indian consumers, there is a huge surge in nutritional demand of foods, and Dancing Turkeys fills this gap perfectly here.”
“We are planning to make Dancing Turkeys one of the strongest brands in its category outside the United States. Turkey consumption today makes it a festive food, but we would like to change that perception, and make it as much a staple diet as possible. We believe that Dancing Turkeys shall bring about healthier citizens, which, in turn, shall build a healthier India. We would like to usher a small change in the eating habits, and drop the misnomer that a non-vegetarian diet is bad for health,” he added.
Dancing Turkeys has tied up with leading chefs to create turkey recipes for the Indian masses, largely to enable trials and garner interest. Speaking at the launch, Mathur added that to keep up with the vision of being the best, the company has stitched supply chains to become robust and flexible, yet conforming to benchmarked systems and processes in India.
The company sees a huge potential in the Indian market. With nutritional organic food consumption growing at approximately 20 per cent each year, DTFS plans to invest close to $20 million in building the infrastructure and play a dominant role in the Indian marketplace.
It also plans to cater to the Middle-East and African markets, and is targeting a turnover of Rs 200 crore in the next couple of years. In the next few months, they plan to focus on addressing the needs of the $117.7-billion-hotel and tourism industry, and those of other sectors like healthcare, defence, education, institutional, fine dining, quick service restaurants (QSR) and retail.
However, due to various reasons like size, taste, availability and demand, this meat did not really gain traction in the Indian market. With the festive season approaching, Dancing Turkeys will roll out an array of products. It is among the first brands to introduce turkey products in the Indian and South Asian markets.
Dan Turk Farms and Services Pvt Ltd (DTFS), which owns the Dancing Turkeys brand, is a leading farmstead focussed completely on providing nutritional food to the Indian masses. While the brand is currently focussing on turkey meat, DTFS soon plans to enter into other new categories that India has not seen before.
This makes the company an innovation hub in the food processing space and an enabler to expand the food consumption basket, which is skewed towards health foods. Sharing his vision on transforming the brand into a food processing powerhouse, Sameer Mathur, managing director and chief executive officer, Dancing Turkeys, said, “With a distinct change in the lifestyles of Indian consumers, there is a huge surge in nutritional demand of foods, and Dancing Turkeys fills this gap perfectly here.”
“We are planning to make Dancing Turkeys one of the strongest brands in its category outside the United States. Turkey consumption today makes it a festive food, but we would like to change that perception, and make it as much a staple diet as possible. We believe that Dancing Turkeys shall bring about healthier citizens, which, in turn, shall build a healthier India. We would like to usher a small change in the eating habits, and drop the misnomer that a non-vegetarian diet is bad for health,” he added.
Dancing Turkeys has tied up with leading chefs to create turkey recipes for the Indian masses, largely to enable trials and garner interest. Speaking at the launch, Mathur added that to keep up with the vision of being the best, the company has stitched supply chains to become robust and flexible, yet conforming to benchmarked systems and processes in India.
The company sees a huge potential in the Indian market. With nutritional organic food consumption growing at approximately 20 per cent each year, DTFS plans to invest close to $20 million in building the infrastructure and play a dominant role in the Indian marketplace.
It also plans to cater to the Middle-East and African markets, and is targeting a turnover of Rs 200 crore in the next couple of years. In the next few months, they plan to focus on addressing the needs of the $117.7-billion-hotel and tourism industry, and those of other sectors like healthcare, defence, education, institutional, fine dining, quick service restaurants (QSR) and retail.
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