Manpasand Beverages, a fruit juices company, has made
its ‘Mango Sip’ brand the fourth largest selling packaged mango fruit
juice, claims a press release issued by the company recently.
Manpasand Beverages is in the business of beverages since a decade with its flagship brand Mango Sip established by first generation entrepreneur Dhirendra Singh. It has carved a niche for itself in the market with a basket of 25 product variants. Mango Sip brand has grown to become the fourth largest mango drink brand in India.
Speaking about the success of the brand, Dhirendra Singh, chairman & MD, Manpasand Beverages Pvt. Ltd, said, “We expect strong growth in future as there is huge opportunity in packaged beverage market being fuelled by a rise in disposable income, changing lifestyle and a burgeoning younger middle class. The per capita consumption in India is very low and this presents industry players with the opportunity to tap the huge untapped potential that this segment offers. Mango juice is amongst the favourite and most widely accepted by consumers across India. The beverages industry is expected to see 35% to 40% growth in foreseeable future. In next 5 years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore.”
The per capita consumption of fruit juice-based beverages in Germany is 45 litre, 42.5 litre in Switzerland and 39 litre in USA, while in India it stands at just 20 ml per capita. “This shows the huge opportunity we have in terms of business if proper strategies are devised to make fruit juices available more widely and affordable. Increasing penetration in tier-II and tier-III cities of India will contribute towards growth of the sector.
The company has strong presence in the tier-2 and semi-rural and rural markets in India. Its brands are present in over 20 states through more than 200,000 retailers, over 2,000 distributors and 200-plus super stockists. The company’s manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and Dehradun in Uttaranchal.
Manpasand Beverages is in the business of beverages since a decade with its flagship brand Mango Sip established by first generation entrepreneur Dhirendra Singh. It has carved a niche for itself in the market with a basket of 25 product variants. Mango Sip brand has grown to become the fourth largest mango drink brand in India.
Speaking about the success of the brand, Dhirendra Singh, chairman & MD, Manpasand Beverages Pvt. Ltd, said, “We expect strong growth in future as there is huge opportunity in packaged beverage market being fuelled by a rise in disposable income, changing lifestyle and a burgeoning younger middle class. The per capita consumption in India is very low and this presents industry players with the opportunity to tap the huge untapped potential that this segment offers. Mango juice is amongst the favourite and most widely accepted by consumers across India. The beverages industry is expected to see 35% to 40% growth in foreseeable future. In next 5 years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore.”
The per capita consumption of fruit juice-based beverages in Germany is 45 litre, 42.5 litre in Switzerland and 39 litre in USA, while in India it stands at just 20 ml per capita. “This shows the huge opportunity we have in terms of business if proper strategies are devised to make fruit juices available more widely and affordable. Increasing penetration in tier-II and tier-III cities of India will contribute towards growth of the sector.
The company has strong presence in the tier-2 and semi-rural and rural markets in India. Its brands are present in over 20 states through more than 200,000 retailers, over 2,000 distributors and 200-plus super stockists. The company’s manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and Dehradun in Uttaranchal.
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