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Creambell adds Sacch Mucch Raspberry to real-fruit ice-cream portfolio

With the launch of Sacch Mucch Raspberry, Creambell has added a fourth flavour to Sacch Mucch, its range of ice-cream made from real fruit, which already comprised strawberry, mango and litchi ice-cream.

Speaking on the occasion of the launch of the new product, Nitin Arora, chief executive officer, Creambell Ice Creams, said, “The Sacch Mucch range has been a runaway hit from the time we launched it.”

“Customers love its fruity notes. With Sacch Mucch Raspberry, we are delighted to offer our customers yet another fruit they can enjoy all year around. Every bite of this product is true to its name,” he added.

Sacch Mucch Raspberry is priced at Rs 20, and will be available at all retail outlets and on pushcarts in the northern part of India, comprising Delhi and the National Capital Region (NCR), Punjab and Uttar Pradesh.

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