Among the latest entrants in the Rs 750-crore Indian
yoghurt industry is Neo, a local entrant, which is trying to create a
brand equity of its own with aggressive promotional campaigns.
After the launch of Neo Homemade Dahi, the brand has come up with two more variants, namely Probiotic Plus Dahi and Low-fat Dahi. These variants are expected to boost the health of its customers.
Neo is available in more than 1,000 retail outlets in Delhi and the National Capital Region (NCR), covering both modern trade outlets like Big Bazaar, Reliance, Sabka Bazar and Spencers as well as traditional kirana outlets.
The brand recently sponsored The Great India Kitchen Festival, and is offering yoghurt lovers a chance to win a trip to London this summer. This campaign is valid until July 20, 2013. It has also associated with residential apartments.
After the launch of Neo Homemade Dahi, the brand has come up with two more variants, namely Probiotic Plus Dahi and Low-fat Dahi. These variants are expected to boost the health of its customers.
Neo is available in more than 1,000 retail outlets in Delhi and the National Capital Region (NCR), covering both modern trade outlets like Big Bazaar, Reliance, Sabka Bazar and Spencers as well as traditional kirana outlets.
The brand recently sponsored The Great India Kitchen Festival, and is offering yoghurt lovers a chance to win a trip to London this summer. This campaign is valid until July 20, 2013. It has also associated with residential apartments.
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