International regulatory and policy experts at EAS
Strategic Advice will hold a second workshop on nutrition and health
claims in Buenos Aires, Argentina, on August 21, 2013, following the
demand to help functional food companies successfully navigate these
regulations when launching products in Latin America.
The workshop, titled “Nutrition and Health Claims – How to build a successful regulatory strategy for marketing food supplements and functional foods across Latin America”, will highlight key regulatory trends in the region and important elements companies must take on account for the development of marketing strategies for access to top emerging markets in the region.
EAS experts David Pineda Ereño and Clara Giudice will explain how global regulatory trends for claims impact the business in the region; identify harmonisation in the region and highlight regulatory opportunities for greater product success, and explain the rules on claims at national levels for the top five Latin American food supplement and functional food markets.
The workshop is limited to a small group to ensure maximum benefit for participants. Ereno, regional director, EAS, said, “The aim of this workshop is to help companies identify regulatory opportunities and avoid common pitfalls when launching products that bear health claims in key markets in the region.”
“Currently the harmonisation is limited to certain fields, and many of the key markets are currently revising or developing regulations in this area. Our workshop aims to help companies plan for the business impact of these regulations and clearly understand the rules to ensure a successful product launch in their desired markets,” he added.
The workshop, titled “Nutrition and Health Claims – How to build a successful regulatory strategy for marketing food supplements and functional foods across Latin America”, will highlight key regulatory trends in the region and important elements companies must take on account for the development of marketing strategies for access to top emerging markets in the region.
EAS experts David Pineda Ereño and Clara Giudice will explain how global regulatory trends for claims impact the business in the region; identify harmonisation in the region and highlight regulatory opportunities for greater product success, and explain the rules on claims at national levels for the top five Latin American food supplement and functional food markets.
The workshop is limited to a small group to ensure maximum benefit for participants. Ereno, regional director, EAS, said, “The aim of this workshop is to help companies identify regulatory opportunities and avoid common pitfalls when launching products that bear health claims in key markets in the region.”
“Currently the harmonisation is limited to certain fields, and many of the key markets are currently revising or developing regulations in this area. Our workshop aims to help companies plan for the business impact of these regulations and clearly understand the rules to ensure a successful product launch in their desired markets,” he added.
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