Sidel, an international supplier of liquid packaging
solutions to the beverage industry, has won another contract with Moha
Soft Drinks Industry S C, which operates in the Federal Democratic
Republic of Ethiopia and is a bottling plant for cola major Pepsi.
The
turnkey project involves installing the entire production line for
Moha’s new greenfield site in Mek'ele, the capital of the regional
government of Tigray in northern Ethiopia and one of the African
nation's principal economic and educational centres.
The plant is
expected to continue the success achieved by the company at its other
plants. It is located approximately 780km north of Addis Ababa, the
national capital. With the new Sidel line, the Pepsi bottler aims to
meet the rising demand for carbonated soft drinks (CSDs) and water.
The
turnkey project at Mek'ele is expected to be implemented by mid-2014,
and would include all auxiliary services, such as carbon dioxide (CO2)
production, steam, syrup room, generator, water treatment plant and
piping.
Previously, the supply to the region necessitated the
trucking of products from Addis Ababa. The new line would mostly be
producing carbonated soft drinks at a rate of 36,000 returnable glass
bottles (RGB) per hour.
Clive Smith, zone vice-president, Greater
Middle-East and Africa (GMEA), Sidel, said, “We are proud and happy to
be working with Moha Soft Drinks once again. Moha is highly respected in
the soft drink industry.”
“We are also looking forward to
renewing acquaintances with Getachew Birbo, Moha's chief executive
officer, and his team on this new project, which I am sure will be yet
another successful Sidel collaboration with a leading beverage
producer,” he added.
Collaboration and success
Ethiopia
has a population of about 90 million, which makes it Africa's
second-most populous nation. It has remarkable potential and
opportunities. Its gross domestic product (GDP) is growing rapidly, and
with a predominantly young population; the consumption of soft drinks in
the country is also growing.
For this new venture in Mek'ele,
the company has again turned to Sidel, with whom Moha’s strong working
relationship goes back a long way. The company had previously supplied
similar lines at other Moha factories.
Sidel’s leadership in
beverage packaging solutions was a particularly relevant factor in the
decision to award the contract, with the company’s strong regional
support and its increased spares facility also playing an important
role.
The introduction of the new line complements the range of
Sidel equipment that is already successfully operating at other Moha
plants.
This will offer considerable synergies in terms of
components across a number of production lines, with commonality of
spare parts, as well as drawing on the skill sets already established on
Sidel lines with the Moha operatives.
This would provide the
platform for a swift transition to the high production levels required
at the new Mek'ele plant when the line comes on stream.
Birbo
said, “We were looking forward for a very successful completion of this
plant, as it would come at a time when most of the production capacity
of our plants would reach their peak.”
“Furthermore, we at Moha
believe that the newly-reorganised office in Dubai opens its doors at a
time when closer cooperation between our companies was highly required
to support this project. We have known Sidel now for many years. We have
successfully collaborated with them on several occasions, including the
new PET line which was commissioned in 2012, so we are well aware of
their capabilities,” he said.
“Above all, we know the solution
they provide us with will be efficient and reliable and we know their
after-sales service will be good, especially now that the company is
well-represented throughout the whole of the region with its
newly-established headquarters in Dubai,” Birbo added.
Leading brands of soft drinks, juices and spring water
Moha
Soft Drinks Industry S C was founded in 1996, following the acquisition
of four state-owned Pepsi plants by Sheikh Mohammed Hussein Ali Al
Amoudi, Ethiopian business magnate of Saudi descent, and his wife, who
are the largest foreign investors in Ethiopia.
Today, the company
is one of the leading producers of CSDs in Ethiopia, and is the
principal supplier of Pepsi and other offerings of the company
throughout the country. It is currently responsible for around half the
overall national production of over 40 million crates.
The major
brands bottled by Moha include Pepsi and other brands of the company,
including Mirinda Orange, 7-Up, Mirinda Tonic and Mirinda Apple, and
Kool bottled water products.
Presently, the company has seven
operating units in the country – Nifas Silk, TekleHaimanot, Gondar and
Dessie plants (acquired from the Ethiopian Privatisation Agency) and the
Summit, Bure and Hawassa plants in the Southern Nations and
Nationalities People's Region.
[Source: African Press Organisation (APO) on behalf of Sidel International AG]